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As a
business owner, or a representative for your organization, what do you
see as the benefits a Web site would provide? Certainly it should enhance
marketing, making your mission and vision visible in the community. But
let's think beyond marketing.
What
other dynamics can a Web site generate towards your company's success,
such as communication and training? Christine Walker Associates (CWA)
can help you develop your Web site in creative and effective ways that
may not have crossed your mind as you deal with your daily business demands.
We invite you to meet with us, determine your needs, perhaps start with
a Basic plan, and then expand the services your site provides when and
if you decide to do it.
Advertise
Products and Services:
- Spread the word locally, and beyond, depending
on your market. If you sell soaps prepared by hand with all natural
ingredients, let us help you determine how to sell your product/service
more effectively to your target market.
- Help potential clients know more about your law
firm, clinic, or quilting shop to see if your experience is a good match
for their needs.
Display
Contact Information:
- Use your Web site even more efficiently than
a phone directory to supply complete contact data for each employee:
name, nickname, address, phone, extension, fax, email (with a link that
pops up a message window), office hours, personal background descriptions,
areas of expertise, and even photos.
Educate
the Public:
- Help the public understand your product or service.
A professional florist might list and display seasonal flowers, and
an engineer may suggest high school courses, vacation work experiences,
volunteer activities, and colleges that would prepare a young man or
woman for the field.
Have
a Presence:
- Update your "presence." If you have been asked
a few or several times about having a Web site, you need to think about
your market audience and how they find and use information. They probably
want the convenience of using a Web site.
Provide
Paperwork & Documents:
- Post order forms, applications, feedback questionnaires,
and customer profile surveys.
Enhance
Your Public Image:
- Make a statement about your business.
- Feature your employees' good works in their
community volunteer efforts.
- Be sure to include testimonials from satisfied
customers.
Share
Works in Progress:
- Share with a client the progress on their project
or seek feedback on a set of plans through your Web site. It can be
protected so that only those involved in the project can see the particular
documents.
Train
Your Staff or Subcontractors:
- Use the Web as a training medium to flexibly
provide where and how training occurs. For example, if your subcontractors
must comply with safety procedures, they could prepare themselves by
studying on-line at their own facilities.
Inform
About Human Resources Policies and Procedures:
- Post position openings, job descriptions, handbooks
of policies and procedures, and employee news and achievements.
- Highlight your firm's culture, vision, and mission,
so that talented career-seekers will be tempted to seek employment and
internships.
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