Christine Walker Associates

2960 Silverplume Dr., Ft. Collins, CO 80526

970.215.7524 cwalker@netexpress.net

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Web Site Development

CWA offers you a logical Web site design conveying your professional image and compatible with the look of your current logo and print materials. You need to supply ready-to-use components for a site, including electronic files of text and high-quality images.

We have developed our Basic Design for owners of smaller businesses and for organizations. Web design quotes in the thousands of dollars or a lack of experience about using the "world of the Web" can discourage you from making a commitment to a Web presence. CWA's aim is to provide not only an attractive, user-friendly site but also an understanding of, as well as confidence in, the process.

Basic Design Service is explained below in these sections:
Planning the Basic Design | Meeting to Plan Your Site | Going "Live" | Maintaining Your Site | Ensuring Quality | Contracting Services

If you eventually desire additional design, writing, and educational services, they are available on an hourly or negotiated fee-basis . In either case--selecting a Basic Design or choosing additional services--CWA approaches the design as a team effort so that you participate in the design process.

Basic Design Service

Planning the Basic Design. A Basic Design includes a home page and 4 additional pages. As we develop a concept for the site, we focus on the "look" of your pages, along with the logical organization of links ("navigation"). A concept includes:

  • Arrangement into a pleasing format of electronic text and images you provide
  • Selection of an attractive color palette
  • Planning of a navigation system
  • Preparation of your good-quality images for Web use (sizing and cropping)
  • Identification and placement of "key words"

Meeting to Plan Your Site. Two meetings are included in your Basic Design package:

  • An initial meeting (approximately 90 minutes) to discuss your needs and ideas and to begin planning your project. We go over a step-by-step worksheet, which guides you in collecting your materials and considering how your site will flow.
  • A second meeting to ensure the site meets your quality expectations. The delivery of your site will follow shortly after this meeting.

If your business is not located in the Iowa and Illinois Quad Cities area, we can discuss the potential of conducting "meetings" through the most common distance communications: email, phone, and fax.

Between meetings, we will show you examples of the work in progress in a specified location on the CWA Web site. The examples will include one or two design themes for your site. By exchanging ideas through e-mail and phone, the design theme may be adjusted as the work progresses. An example of an adjustment is selection of a different color palette and layout. The Basic Design provides the opportunity for making adjustments twice during production.

Going "Live." When your site design is final and you are satisfied, then it is time to go "live" (i.e., on-line) on the World Wide Web. We can help you in starting a hosting account with an Internet Service Provider (ISP), for example, Internet Express, which has highly competent personnel and reliable state-of-the-art equipment, and offers three levels of accounts for small- and medium-sized businesses.

Ensuring Quality. During the design phase, our quality control methods include:

  • A check sheet for examining links, images, text, and format. The designer uses the check sheet first, and then an editor studies the site with fresh eyes.
  • Evaluation of the design's balance and palette using other computer monitors. A design may look somewhat different in proportion and coloration on old versus new monitors, on MacIntoshes versus PCs, and through various computer settings for resolution and color calibration.

Maintaining Your Site. After the site goes on-line, the Basic Design service includes two months of follow-up. The follow-up time is another step toward ensuring quality so that your site is error-free. After the two-month follow-up period, you may wish us to continue maintaining your site. In that case, we document our time spent until at least one hour is reached, and then we invoice you for that hour. The documentation is kept on your web site so that you can access it for details of my update activities and charges. (View the update worksheet.)

Contracting Services. Our first meeting is free. It is our time to get to know each other and your project needs.:

  • Once you decide to commit to CWA's design of your new site, a payment of 2/3 up front is expected. With the completion of the site, the final 1/3 is due.
  • Also at the time we begin work on your site, you will need to contact an Internet Service Provider (remember we can help you!) and share with us your password. Having an ISP will enable us to upload the site prototype and help you to give us your valuable feedback during the design phase. This feedback is critical to our team effort.

Adding Services. Beyond the Basic Design, you may wish to add other services. These services may be engaged at an hourly rate or a negotiated total fee.

  • Desktop Publishing material to complement your web site
  • Photography
  • Original graphics and visual arts
  • Photoshop software enhancement of images beyond cropping and automatic adjustment (e.g., removing backgrounds)
  • Development of your text
  • Organizing and editing your materials
  • Focus groups for developing a vision of the site
  • Formal presentations to officers and boards
  • Site development and consulting time beyond the Basic Design package
  • Special design features (e.g., roll-overs, password protection, animation, database capability)
  • Periodic site maintenance
  • Scanning of images and documents
  • Word processing
  • Education and training (see Instructional Design)

After you use our Basic Design service, please consider Christine Walker Associates for your future professional and technical communications needs. (See a review of Christine Walker's Experience.)